GY Kimchoe is a London-based womenswear label established by Central St. Martins graduate Gyo Kim and Ravensbourne graduate Yuni Choe.
GY Kimchoe takes an intelligent approach to luxury design, creating innovative collections with a wry, expressive handwriting. Underlined by a multi-cultural aesthetic and gender-fluid silhouettes, the duo design for a bold, modern woman.
Positive impact is at the heart of the brand. Each season, the brand chooses a sustainable issue to highlight through the collection and at the end of each season, a proportion of sales profit is donated to a specific organization related to the season's cause.
Originally from South Korea, Gyo and Yuni studied fashion design in New York and London, travelling to many different countries and developing an understanding for various cultures along the way. The brand debuted in London for Spring Summer 2015 by winning the Fashion Scout Merit Award and continues to shows at London Fashion Week. The brand has also been awarded support from Centre for Fashion Enterprise and was a finalist in the Samsung Fashion Design Fund Korea.